Digital marketing is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing. The facts are that digital methods of communication and marketing are faster, more flexible, and more affordable than traditional marketing methods like TV, radio, and newspaper ads.
Digital marketing comes in many forms, including:
- Websites and landing pages
- SEO website content and blog articles
- Pay-per-click (PPC) advertising
- Email marketing and newsletters
- Online directory listings, on sites like Yelp and Foursquare
- Social media marketing (Facebook, Twitter, Instagram, Pinterest, etc)
- Video content, on sites like Youtube and Vimeo
Let’s take a look some of the key reasons why digital marketing is the future of marketing:
1. It’s where your customers are.
We all live on our phones and online. It’s where we read emails, catch up on the latest news, engage with others on social media, shop for products, and so much more. As a result of this growing trend towards digital media, traditional marketing has lost a huge amount of consumers and is slowly phasing out. In fact, since 2013, digital media surpassed TV in time spent with US media. (Source: eMarketer). When your customers are spending most of their time online, it’s time to meet them there, or risk going unnoticed.
2. It’s affordable.
Compared to traditional marketing methods, digital marketing is considerably cheaper, especially when you factor in the potential for worldwide reach. Social media, for example, is a free promotional tool that allows you to connect with your target audience and build up a customer base of followers. In addition to social media, e-mails and blogging allow you to transmit the same message to customers for less money than a TV or newspaper ad. If you’re doing all these activities yourself, like writing content and blog posts, optimizing your website copy for SEO, and building a social media presence, digital marketing won’t cost you anything other than time.
3. It’s measurable.
Digital marketing makes it easy to track results, and it allows you to do it in real time. With the wide range of data and analytics tools available, you can analyze your current marketing campaigns, measure their return, and even test different strategies simultaneously to see which ones perform the best. In addition, you’ll be able to quickly adjust your marketing approach and make almost instant improvements. In the end, by measuring your campaigns in real time, you’ll save both time and money by quickly identifying and ending ineffective campaigns, and further building on the successful ones.
4. You can target the right customer.
Digital marketing methods are highly targeted and flexible, and provide greater chances for conversion compared to traditional marketing methods. Whether you’re sending out personalized emails, posting a discount on social media, or writing informative blog posts, you can tune your message to attract your target audience. Google ad campaigns, social media marketing, and influencer marketing give you even more control over who sees your posts and ads by allowing you to target specific demographics, locations, and audiences.
5. The options are endless.
There are a range of digital avenues to choose from in the digital world, and they can all be adjusted to fit any budget. You can launch a YouTube video that features a link right on the screen so customers can click through to a sales page, or utilize influencer marketing to get your product featured in others’ videos, for free or a small fee. You can create shorter videos on Vine or Instagram, or even quick, 140-character messages on Twitter. If you business is e-commerce based, you can post beautiful high-quality images on Pinterest and Instagram to attract new buyers. Throw in email marketing to keep you customers informed about new discounts and sales to keep them coming back. There’s no limit to the marketing mediums and combinations you can use to get your brand and products/services noticed by the millions online.