These days, more and more companies are integrating social media into their marketing campaigns. Why? Because social media is a free tool that allows them to increase awareness of their marketing efforts. Just as social media works as a way to increase brand awareness and drive more traffic to your website, showcasing your social media profiles on your website has equally as many benefits. By integrating your brand’s social media profiles and feeds into your site, you’ll build brand awareness, loyalty, and trust as visitors interact, engage, and share your content online.
4 ways to integrate social media on your website
1) Incorporate social sharing buttons.
Make your content shareable by adding social share buttons. When a visitors shares your content on Facebook, Twitter, or even through email, they’re helping to increase awareness of your content and build your brand as a reputable source. Overtime, as more and more people share your content, you’ll be building your brand while driving more traffic to your website. To encourage sharing, social share buttons are best placed either at the bottom or along the side of your page. That way, the opportunity is easily within reach once the visitor has finished reading your post. There are many free social sharing widgets like these plugins for WordPress.
2) Integrate your Instagram photos.
You may already be leveraging Instagram to attract new customers, encourage engagement, and increase brand awareness, so why not take it a step further? One of the best ways to harness the power of Instagram is to embed Instagram feeds into your website. You can easily integrate single posts to enhance a blog post, display your most recent posts in the sidebar or footer, or create a gallery page from your full feed. No matter how you choose to embed Instagram into your website, you’ll be encouraging visitors to interact with your Instagram content while staying on your website. When a user spends time on your site and interacts with it, your SEO will in turn improve. An embedded Instagram feed will also encourage social engagement and allow you to capture new followers from your website visitors.
3) Use video to enhance your pages and posts.
Similar to social posts, social videos are created and shared on social networks like Youtube, Vine, and Vimeo. Video provides an excellent opportunity to show your brand’s personality and build trust, and at the same time, it introduces additional content that can be easily shared across the web. For example, you can incorporate a Youtube video, or even a shorter Vine video to the end of your blog post to enhance your post and provide more valuable content. Incorporating videos into your site will also make the visitor aware of your presence on social video platforms. This could in turn spark their interest to explore more of your content within that channel, and learn more about your brand, products, and/or services. The best part is that social videos can be embedded simply by copying a few lines of code into the body of your blog post.
4) Display your social proof.
When you integrate your social profiles into your website, you’re providing your visitors with ‘social proof’ that you’re a brand worth trusting – and people buy from those they trust. With 79% of consumers relying on social proof as much as personal recommendations when they make purchases, it’s important to make sure your social accounts are visible on your website in order to increase sales and conversions. Fortunately, there are several ways to integrate social widgets into your website, like adding a Facebook’s Like Box social widget, Twitter timeline/feed, or Twitter Follow button. By showing your visitors that you’re active on social media and have a following, you’ll be sending the message that you’re a credible source and a legitimate brand. On top of that, you’ll also be able to increase your social media followers with these social media widgets.
Your social media presence doesn’t have to end on your social profile. By making your website more social media-friendly, you’ll not only increase traffic to your site by encouraging social sharing, but you’ll also increase your social media following using your website. When both sides are working together full circle, your online presence, brand awareness, website traffic, following, and overall conversions are all bound to increase.